Welcome to Syno Asia's English blog. With our company's expansion into areas beyond Japan and Korea, we have decided to set up an English language blog as a way to introduce ourselves. Our focus will be exclusively on the Asian market, and how, with its diverse peoples and needs, Syno's market research and customer experience solutions are a must have. Some of the things you can expect to read about include:
- Country and market insights and analysis—using Syno market research data and the lived-experiences of our multinational team, we will be posting insights into growing trends across Asia. Expect everything from cosmetic trends in Vietnam to hotel preferences of mainland Chinese tourists in Japan.
- Tips for how to improve your global research studies. With many years of experience in the industry, we can tell you what kind of questions work for your target audience, and which ones won't.
- Case studies and profiles of some of our successful studies—learn how with the right information, you can improve customer experience and sales.
- In-depth explanations of our products, and how they are uniquely suited to the Asia market.